SKU: 55548597257

Adding Prestige to Your Portfolio : How to Use the Creative Luxury Process to Develop Products Everyone Wants

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Description

Adding Prestige to Your Portfolio : How to Use the Creative Luxury Process to Develop Products Everyone WantsExpand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding

Expand your existing portfolio by using the creative luxury process to elevate specific products and provide greater value to customers. Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to luxury status. Adding Prestige to Your Portfolio describes how companies can elevate any product or service at each step of the customer buying journey (awareness, search and compare, purchase, use, advocate). By applying the creativity technique Closed World Principle, readers can determine which luxury benefits (security, fun, self-respect, self-fulfillment, accomplishment, recognition, relationships or belonging) would best map to their product or service and garner the greatest business impact at that particular stage of the customer buying journey. Illustrated with examples from industries as diverse as healthcare and industrial equipment, Adding Prestige to Your Portfolio shows companies how to borrow the elements of luxury and sprinkle them throughout the customer experience in order to strengthen loyalty and increase their appeal to potential new customers. Online resources include sample syllabi, templates to aid in application of framework, case studies and discussion questions.

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SKU: 55548597257

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4.7 ★★★★★
Based on 9 reviews
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Product Reviews
A
Verified Purchase
Amazon Customer
Port Orchard, US
★★★★★ 5
Absolutely LOVE
Color: Brown
I absolutely love this bag and receive so many compliments on it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 5, 2026
A
Verified Purchase
Amazon Customer
Los Angeles, US
★★★★★ 1
NOT REAL LEATHER, but cute design.
Color: White
THIS IS NOT REAL LEATHER! Maybe they grind up leather bits and mix it with some synthetic material and call it genuine leather. But if you’re looking for full grain leather do not buy it. Though it’s a very cute design, it’s much too expensive for a synthetic bag!
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Reviewed in the United States on May 18, 2025
T
Verified Purchase
Tina Moore
Los Angeles, US
★★★★★ 5
Small but good quality
Color: Brown
Was a gift for my niece’s 16th birthday, she loved it
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Reviewed in the United States on January 4, 2026
K
Verified Purchase
Kylie Y Song
Belleville, US
★★★★★ 3
Might false advertisement
Color: Brown
Delivery and their packaging was very good. Also, design and color is nice as well. BUT I don’t think it’s genuine leather. It feels like pu leather.
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Reviewed in the United States on April 18, 2026
M
Verified Purchase
maggie neal
Omaha, US
★★★★★ 5
Best bucket purse
Color: White
I literally get compliments everywhere I go with this cute and functional purse .
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 5, 2025

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