SKU: 54206067995

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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Description

Designing Brand Identity: A Comprehensive Guide to the World of Brands and BrandingRevised and updated sixth edition of the best selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process.

It's harder than ever to be the brand of choice--in many markets, technology has lowered barriers to entry, increasing competition. Everything is digital and the need for fresh content is relentless. Decisions that used to be straightforward are now complicated by rapid advances in technology, the pandemic, political polarization, and numerous social and cultural changes.

The sixth edition of Designing Brand Identity has been updated throughout to address the challenges faced by branding professionals today. This best-selling book demystifies branding, explains the fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. With each topic covered in a single spread, the book celebrates great design and strategy while adding new thinking, new case studies, and future-facing, global perspectives.

Organized into three sections--brand fundamentals, process basics, and case studies--this revised edition includes:

  • Over 100 branding subjects, checklists, tools, and diagrams
  • More than 50 all-new case studies that describe goals, process, strategy, solutions, and results
  • New content on artificial intelligence, virtual reality, social justice, and evidence-based marketing
  • Additional examples of the best/most important branding and design work of the past few years
  • Over 700 illustrations of brand touchpoints
  • More than 400 quotes from branding experts, CEOs, and design gurus

Whether you're the project manager for your company's rebrand or you need to educate your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy, design execution to launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

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SKU: 54206067995

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Justin
Natrona Heights, US
★★★★★ 4
A nice valet tray, smaller in size, but with thicker walls / better made than others I've tried
Color: Black
First off, I think the sizing is a bit wrong on this listing. I've used a couple other valet trays of this style, but different brands, and this is my favorite of the there, as well as being the best quality of the bunch. For PU Leather, it's feels good and closer to real leather than usual. Also compared previous similarly styled trays, the sidewalls are thicker than what I was expecting, and the snaps feel tight and of a higher quality. These ship flat / snap up styled trays will never be as good as the stitched one that you aren't able to flatted, but for $14 it feels like a good value for the quality, and compared the others I've tried from different companies, it is a little smalled, but sincerely feels better made / more durable.
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Reviewed in the United States on March 15, 2026
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Verified Purchase
Joanne R.
Battle Creek, US
★★★★★ 5
Very Practical
Color: Black
Quality
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Reviewed in the United States on May 16, 2026
P
Practical Product Reviews
Charlottesville, US
★★★★★ 5
Nice looking valet tray with a soft feel and useful depth
Color: Brown, Color: Brown
This valet tray turned out to be a perfect addition to my dresser and does a nice job keeping everything neat and tidy. It has a soft feel to it that makes it look a little nicer than a basic catchall tray, and I like the depth since it helps keep items contained instead of sliding out too easily. It is a simple piece, but it makes a difference when you want your everyday items organized in one spot. The included keychain holder is also a nice extra and gives it a little more usefulness right out of the box. The photos show the measurements, which should help with sizing expectations, but overall I think this is a good looking and practical organizer for a dresser, nightstand, or entry table.
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Reviewed in the United States on March 19, 2026
D
DL
Lowell, US
★★★★★ 3
Functional but theres size discrepancy
Color: Black, Color: Black
I received this PU leather valet tray and it looks mostly like the photos. The stitching and brass buttons look clean, and setup is easy since you just snap the corners together. The color appears more matte than expected and the surface texture feels fairly flat. I also measured the tray and the dimensions differ from the listing. The product page states 9.4 × 7.8 × 1.9 inches, but the one I received measures about 8 3/8 × 7 × 2 inches. Functionally, it works well for holding small items and seems scratch-resistant as advertised. It is a decent tray, but the size difference and material finish keeps it from being a 5-star product.
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Reviewed in the United States on March 12, 2026
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Dani
Lake Worth, US
★★★★★ 5
Good quality and sturdy valet tray. Very soft surface texture that grips items nicely.
Color: Black, Color: Black
This valet tray is beautiful, especially for faux leather. It’s so super soft to the touch, and a great option to hold items that could easily slip or slide around. The texture has a nice way of gripping items in order to keep them in place, even with the sides down. Although having sides up certainly keeps things contained better. It also feels sturdy and very good quality. The buttons on the sides are not only attractive, but they are easy to snap and remain in place perfectly. This is a nice touch to any room, even decorative despite any slight mess it might contain within. I’m personally using it for a few medications and serum bottles on my nightstand. I highly recommend to anyone looking to make a messy space a little more attractive.
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Reviewed in the United States on March 20, 2026

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