SKU: 16676830896

Scarcity Brain: Signed Copy

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Scarcity Brain: Signed CopyWant a signed, custom inscribed book? Here's your place for it. **Add your custom message in the "order notes" during checkout** Are we hardwired to crave more? From food and stuff to information and influence, why cant we ever get enough? Michael Easter, author of The Comfort Crisis and one of the worlds leading experts on behavior change, shows that the problem isnt you. The problem is your scarcity mindset, left over from our ancient ancestors.

Want a signed, custom inscribed book? Here's your place for it. 

**Add your custom message in the "order notes" during checkout**

Are we hardwired to crave more? From food and stuff to information and influence, why can’t we ever get enough?

Michael Easter, author of The Comfort Crisis and one of the world’s leading experts on behavior change, shows that the problem isn’t you. The problem is your scarcity mindset, left over from our ancient ancestors. They had to constantly seek and consume to survive because vital survival tools like food, material goods, information, and power were scarce and hard to find. But with our modern ability to easily fulfill our ancient desire for more, our hardwired “scarcity brain” is now backfiring. And new technology and institutions—from dating and entertainment apps to our food and economic systems—are exploiting our scarcity brain. They’re bombarding us with subversive “scarcity cues,” subtle triggers that lead us into low-reward cravings that hurt us in the long run. Scarcity cues can be direct and all-encompassing, like a sagging economy. Or they can be subtle and slight, like our neighbor buying a shiny new car.

Easter traveled the world to consult with remarkable innovators and leading scientists who are finding surprising solutions for our scarcity brain. He discovered simple tactics that can move us towards an abundance mindset, cement healthy habits, and allow us to live our lives to the fullest and appreciate what we have, including how to:

  • Detect hidden scarcity cues to stop cravings before they start, from a brilliant slot machine designer in a Las Vegas casino laboratory
  • Turn alone time into the ultimate happiness hack, from artisanal coffee-making Benedictine monks
  • Reignite your exploration gene for a more exciting and fulfilling life, from an astronaut onboard the International Space Station
  • Reframe how we think about and fix addiction and bad habits, from Iraq’s chief psychiatrist
  • Recognize when you have enough, from a woman who left a million-dollar career path to adventure the world


Our world is overloaded with everything we’re built to crave. The fix for scarcity brain isn’t to blindly aim for less. It’s to understand why we crave more in the first place, shake our worst habits, and use what we already have better. Then we can experience life in a new way—a more satisfying way.

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SKU: 16676830896

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UnderdogMom
Lowell, US
★★★★★ 4
beautiful color and style
Color: Dark Green/Azure Internal Mirrored Silver, Lens Width: 53 Millimeters, Color: Dark Green/Azure Internal Mirrored Silver, Lens Width: 53 Millimeters
These are really beautiful sunglasses, with a thick, sturdy green frame and gorgeous emerald green crystal accents at the temples. The hinge is set inside the crystal, so when you fold the glasses, the crystal splits into two parts. It's a neat feature and really unique. The lenses are green but lightly mirrored. I love the style and color of these glasses, as they are definitely unusual and people will notice them. They are, unfortunately, a little tight on my head. I am going to take them to my optician and see if they can be adjusted. I also believe these may have been tried on or used and returned, as the lenses are both smudged like someone handled them with dirty hands. The glasses do not seem to be damaged, but I would have expected a pristine pair at this price point. They come with paperwork and a lens cloth, along with a case for carrying and storage. Paperwork says they are made by Luxottica, which is a high-end, luxury eyewear company in Milan, Italy, that owns or licenses many popular luxury eyewear brands. They are lovely glasses with very good quality, a fun upscale look, and tons of style. I like them a lot and expect many compliments on this eye-catching pair!
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Reviewed in the United States on November 9, 2023
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Sami Joe
Charlottesville, US
★★★★★ 4
Super cute
Color: Pink/Pink Mirrored Pink, Lens Width: 53 Millimeters
These are super cute and really love them except they are a tad too heavy I think for glasses. Made very well with quality materials, I found no cosmetic imperfections on the glasses. The overall look and stye of these are great and I really do love them I just can't wear them for too long due to the weight it becomes irritating.
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Reviewed in the United States on April 1, 2024
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Calbee Q
Louisville, US
★★★★★ 4
Very cute, but the colors are a bit limited!!
Color: Dark Green/Azure Internal Mirrored Silver, Lens Width: 53 Millimeters
These oval oval sunglasses are super cute ,They will look great on any shape of face. Green is one of my favorite colors, but green is also a great test of matching skills! The lenses of Swarovski sunglasses are coated with a 100% UV protective coating to protect your eyes from UV rays!
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Reviewed in the United States on November 23, 2023
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Hailyn Simpson
Cuba, US
★★★★★ 5
so cute
Size: 7, Color: Brown Patent
very cute shoes i love them, the quality is great these are my first pairs of Steve Maddens and they did not disappoint. i wear size 7 but could’ve gone maybe a half size up if it was available, they run a little smaller but maybe i jus have huge feet lol, the color is so cute dark brown matches my purse. i haven’t wore them out yet so im not sure about comfort yet but not all heels are comfortable so who knows, pretty hurts !!!
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Reviewed in the United States on August 15, 2025
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Mabazz
Alexandria, US
★★★★★ 1
so uncomfortable
Size: 9, Color: Champagne
These shoes are cute but UNCOMFORTABLE. The toe thong makes them impossible to wear. I wore them for 5 minutes just trying them on and my feet hurt as I’m writing this. Couldn’t recommend less. Plus, the holes that the strap fits through aren’t lined up properly and are difficult to poke through. Felt like I got the made in china version.
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Reviewed in the United States on May 21, 2026

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