SKU: 3503565077

Social Media Marketing - Praxishandbuch für Facebook, Instagram, TikTok & Co.

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Social Media Marketing - Praxishandbuch für Facebook, Instagram, TikTok & Co.Das Standardwerk fr Ihre erfolgreiche Social Media Praxis Grundlagen, Profiwissen und Best Practices fr Unternehmen jeder Gre In der 6. Auflage jetzt auch mit vertiefendem Wissen zu Podcasting, TikTok und Influencer Marketing Wie Sie Ihre Social Media Strategie entwickeln und erfolgreich umsetzen auch im B2B Geschft ber 100 begeisterte Leser Rezensionen von der Vorauflage Sie mchten eine Social Media Strategie entwickeln, die wirklich zu Ihrem

Das Standardwerk für Ihre erfolgreiche Social-Media-Praxis - Grundlagen, Profiwissen und Best Practices für Unternehmen jeder Größe - In der 6. Auflage jetzt auch mit vertiefendem Wissen zu Podcasting, TikTok und Influencer Marketing - Wie Sie Ihre Social-Media-Strategie entwickeln und erfolgreich umsetzen - auch im B2B-Geschäft - Über 100 begeisterte Leser-Rezensionen von der Vorauflage Sie möchten eine Social-Media-Strategie entwickeln, die wirklich zu Ihrem Unternehmen passt? Sie suchen praxistaugliche Antworten auf typische Fragen des Social-Media-Alltags? Dieses erweiterte und vollständig aktualisierte Standardwerk gibt Ihnen das nötige Grundwissen an die Hand. Die Autorinnen begeistern Sie mit Best Practices für Solo-Selbstständige und Unternehmen vom Start-up bis zum Konzern. Für die 6. Auflage haben sie erneut eine Fülle lehrreicher Praxistipps und aktueller Inspirationen aus dem Social Web gesammelt. Bereits in der 6. Auflage bietet Ihnen dieses Buch Anleitung und Orientierung zu Fragen wie diesen: - Wie entwickeln Unternehmen und Organisationen eine passende, messbare und langfristig erfolgreiche Social-Media-Strategie? - Wie unterscheiden sich Twitter, TikTok, Instagram, FacDigital und Co. und was heißt das für den Aufbau von Communitys? - Wie gelingt es Ihnen, regelmäßig hochwertigen und relevanten Content zu produzieren, der bei Ihrer Zielgruppe ankommt? - Wie sehen professionelles Monitoring und konsequente Erfolgskontrolle aus? - Was tun bei Shitstorms und wenn Trolle und Hater die Aufmerksamkeit auf sich ziehen? Mit zahlreichen Interviews sowie einem umfangreichen Ratgeber des Rechtsexperten Dr. Thomas Schwenke zu typischen Rechtsfragen.

EAN: 9783960091684
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 6., aktualisierte Auflage, 22006
Erscheinungsjahr: 03.06.2022
Produktform: Kartoniert
Autoren: Pahrmann, Corina & Kupka, Katja
Auflage/Ausgabe: 6., aktualisierte Auflage
Seitenzahl/Blattzahl: 687
Abbildungen: komplett in Farbe
Keyword: Blog; Communities; Content Marketing; Influencer Marketing; Online Marketing Buch; Monitoring; Online Marketing; Shitstorm; Social Media Manager; Social Media Strategie
Fachschema: E-Business~Electronic Commerce - E-Commerce~E-Venture~Internet / Electronic Commerce~Net Economy~Internet~Surfen (Internet)~Internet / Wirtschaft, Recht~Absatz / Marketing~Marketing~Vermarktung~Social Media~Social Network~Soziales Netzwerk~Medientheorie~Medienwissenschaft
Fachkategorie: Medienwissenschaften~Vertrieb und Marketing, Soziale Medien / Soziale Netzwerke
Thema: Verstehen
Text Sprache: ger
Verlag: Dpunkt.Verlag GmbH, O'Reilly
Länge: 238 mm
Breite: 160 mm
Höhe: 40 mm
Gewicht: 1246 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: DEUTSCHLAND (DE)
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SKU: 3503565077

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4.7 ★★★★★
Based on 26 reviews
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A
Verified Purchase
Alex
Omaha, US
★★★★★ 5
Our Pit Bull’s Favorite Toy!
Color: A-Navy, Color: A-Navy
We absolutely love this MAXBECK bear toy! We’ve ordered it 4 times over the last 8 months because our senior pit bull is obsessed with his “babies.” He always has one close to him and even cuddles with them. The material is very sturdy and holds up amazingly well even with rough play. My dog’s favorite part is the squeaker. What I love most is that even after he finally tears into it, the rope built inside becomes a whole second toy for him and keeps the fun going. If you have a heavy chewer who destroys toys quickly, this one is definitely worth trying!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 1, 2026
M
Verified Purchase
MEV
Louisville, US
★★★★★ 3
Not indestructible
Color: C-Navy+Oak, Color: C-Navy+Oak
I assume it is probably hard to create an indestructible product, but my puppy had it apart in no time.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 10, 2026
N
Verified Purchase
Nirpno
Dallas, US
★★★★★ 2
NOT DURABLE, LONG-LASTING, OR USEFUL
Color: A-Navy, Color: A-Navy
I gave this dog toy 2-stars based on my dog toy rating system (DTRS) for “Albert” the Blue Bear! Safety (1-rating): Albert fell apart after 4-hours of use. 1. The ears were chewed off and I was only able to find one of them, which means my dog swallowed the other ear. Very big concern as it depends on how big your dog is to pass this object. The ear is about the size of 1.5-quarters. 2. The tail was almost chewed off entirely and was hanging on by a thread before I threw it out. 3. After the ears came off, the inside foam started to come out, which raised my concern for my dog’s saftey. 4. The entire body was soft and did not cause any harm to teeth, gums, paws, nose, etc. Durability (3-rating): 1. The ears and tail are the weakest parts of Albert as they can easily be chewed off. 2. The body is durable enough to sustain 4-hours of use, as I threw Albert out after the ears and tail were torn off within 4-hours. 3. The small squeaker inside Albert’s belly was broken after 15-minutes of use. Thank Goodness! 4. My next concern was how long the arms and legs would last; TBD! Squeaker (1-rating): 1. Small plastic squeaker, the size of a half-dollar, with a high pitched noise. Fatality (2-rating): 1. Albert was put to rest after 4-hours of use as I was concerned for the safety of my dog with continued use. 2. If Albert didn’t come with ears or a tail, I can only imagine how long he would’ve survived as the material seemed to be durable enough to withstand continued use. In conclusion, “Albert” the Blue Bear is not worth the money for a toy that falls apart after 4-hrs of use and with the concerns of safety. I was surprised that it was only 8-inches tall, next time I’ll confirm the size of the toy before I purchase the next one. About my dog “Cannoli” for comparison: Breed: Blue Healer / Lab mix Weight: 40-lbs Energy Level: High Age: 7-months Chew Rating: Aggressive
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 20, 2025
S
Verified Purchase
Steven D'Arcangelo
New York, US
★★★★★ 3
The dog won!
Color: A-Navy, Color: A-Navy
It’s not indestructible. Wonder if I can get a refund or another toy. It did last longer than most so I give them credit for that!
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Reviewed in the United States on May 26, 2026
H
Verified Purchase
Heidi fishel
Fort Morgan, US
★★★★★ 5
Almost good enough
Color: E-Navy+Purple
My dog chewy can rip through anything, even these. I do love the toys they’re great. They’re made with coconut on the inside, but could somebody please!, make a chew toy worthy of my dogs teeth, cause this ain’t it. But it is the strongest so far . I would recommend it. My doodle chewy short for Chewbacca is insane about chewing.
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Reviewed in the United States on June 9, 2026

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