SKU: 31881469916

Principles of Marketing, Global Edition

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Principles of Marketing, Global EditionMaster the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab ï¿¿ Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab ï¿¿ Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab ï¿¿ Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab ï¿¿ Marketing with Pearson eText MyLab ï¿¿ Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

EAN: 9781292449364
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 19. Auflage, 23019
Erscheinungsjahr: 2023
Produktform: Kartoniert
Autoren: Armstrong, Gary & Kotler, Philip & Balasubramanian, Sridhar
Auflage/Ausgabe: 19. Auflage
Seitenzahl/Blattzahl: 768
Fachschema: Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Vertrieb und Marketing
Thema: Verstehen
Text Sprache: eng
Verlag: Pearson, Pearson Education Limited
Länge: 274 mm
Breite: 215 mm
Höhe: 31 mm
Gewicht: 1626 gr
Genre: Importe
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SKU: 31881469916

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Max E. Buller
Birmingham, US
★★★★★ 1
Great translation BUT printed backwards
Format: Paperback
The book is actually printed backwards, with Contents and Introduction at the back of the book. Never seen this before.
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Reviewed in the United States on July 25, 2025
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The wandering minstrel
Phoenix, US
★★★★★ 5
Read it again.
Format: Audiobook
And certainly if you've never read it read it for the first time. I have been feeling like I wanted to reread this book. And then heard that they were going to release. John has written so many books that have impacted people over the years. It's crazy that the book that he wrote first with his best friend may be the best. I would also recommend getting the workbook.
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Reviewed in the United States on March 16, 2025
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Amazon Customer
Boise, US
★★★★★ 5
His Great Heart
Format: Kindle
This book is a journey of love, His love for us. Priceless reminder of the past and guide to the future.
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Reviewed in the United States on January 15, 2025
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Gregory Zivoder
Grantham, US
★★★★★ 5
Relationship with God
Format: Paperback
This book tells it like it is. That God loves us, no matter what!!
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Reviewed in the United States on January 27, 2025
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Jack Seiler
Fort Morgan, US
★★★★★ 5
Among the Best
I have read all of John's books... and those coauthored with others. Between John an Brent, I have to say this one stands out to me as the best. At least to me in my present place in the journey Home. I honestly wish I could meet both of these men, not only to personally shake their hands and thank them for this contribution of their experiences with God... but to actually know them and spend time in fellowship with them. YouTube videos just don't cut it! Lol If not in this side of the Sacred Romance, then definitely on the other. If either of you dear gentlemen ever read this review... I thank you both from the depths of my heart.
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Reviewed in the United States on October 31, 2023

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