SKU: 25319573461

Inspired - deutsche Ausgabe

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Description

Inspired - deutsche AusgabeVollstndig berarbeitete Neuauflage! Wie definieren, designen und entwickeln die heute erfolgreichsten Technologie Firmen Amazon, Google, FacDigital, Netflix, Tesla Produkte, die buchstblich von Milliarden Kunden weltweit geliebt werden? berraschenderweise geschieht das dort vielleicht komplett anders als bei der groen Mehrheit der Technologie Unternehmen. In "Inspiriert" liefert der Vordenker im Bereich Technologie Produktmanagement, Marty Cagan,

Vollständig überarbeitete Neuauflage! Wie definieren, designen und entwickeln die heute erfolgreichsten Technologie-Firmen - Amazon, Google, FacDigital, Netflix, Tesla - Produkte, die buchstäblich von Milliarden Kunden weltweit geliebt werden? Überraschenderweise geschieht das dort vielleicht komplett anders als bei der großen Mehrheit der Technologie-Unternehmen. In "Inspiriert" liefert der Vordenker im Bereich Technologie-Produktmanagement, Marty Cagan, einen Meisterkurs darüber, wie zum einen eine erfolgreiche und effektive Produkt-Organisation strukturiert und mit dem richtigen Personal versehen werden kann; und wie zum anderen technologische Produkte entdeckt und an Kunden geliefert werden können, die diese lieben. Themen, die in den einzelnen Abschnitten behandelt werden, sind: - Zusammenstellung der richtigen Leute und Fähigkeiten, - Schaffen eines effektiven und dennoch "leichtgewichtigen" Prozesses, - Skalierung der Produktorganisation und -gestaltung, - Entwicklung einer starken Produktkultur. Egal, ob die Leser in einem Start-up arbeiten und ein neues Produkt zur Marktreife entwickeln wollen, oder in einem wachsenden Unternehmen, dessen Organisation angepasst werden soll, oder aber ob sie in einer alteingesessenen Firma tätig sind, die versucht, ihre Fähigkeit wiederzugewinnen, dem Kunden ständig neuen Nutzen zu bieten - "Inspiriert" wird sie und ihre Organisation auf das nächste Level der Kundenbeziehung, Innovation und des Business-Erfolgs bringen. Das Buch ist gefüllt mit zahlreichen persönlichen Geschichten des Autors und Profilen der aktuell erfolgreichsten Produktmanager und Technologie-Unternehmen, wie z. B. Adobe, Apple, BBC, Google, Microsoft und Netflix.

EAN: 9783527511051
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 2. vollständig überarbeitete Auflage, 22002
Erscheinungsjahr: 09.03.2022
Produktform: Leinen, Gebunden
Autoren: Cagan, Marty
Übersetzung: Wegberg, Jordan T. A.
Auflage/Ausgabe: 2. vollständig überarbeitete Auflage
Seitenzahl/Blattzahl: 280
Keyword: Amazon; Business; Dienstleistung; Google; Innovation; Käufer; Kundenbeziehungen; Marketing / Management; Produkt; Produktentwicklung; Produktmanagement; Strategisches Management; Tech-Firmen; Technik; Technologie; Unternehmenstechnologie; Wirtschaft u. Management
Fachschema: Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung~Wirtschaft / Wirtschaftsmathematik~Wirtschaftsmathematik~Wirtschaftsrechnen
Fachkategorie: Vertrieb und Marketing, Wirtschaftsmathematik und -informatik, IT-Management
Thema: Optimieren, Verstehen
Text Sprache: ger
Verlag: Wiley-VCH GmbH, Wiley-VCH
Länge: 252 mm
Breite: 176 mm
Höhe: 27 mm
Gewicht: 660 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: GROSSBRITANNIEN (GB)
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SKU: 25319573461

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4.8 ★★★★★
Based on 7 reviews
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Product Reviews
T
Verified Purchase
This little roller is great works better than higher priced machines and you get the cleaning kit with it . recommend this to anyone just starting to roll their own . quality and affordability I like it
Charlottesville, US
★★★★★ 5
Great soap
Style: For Him
Luv this soap better than the Dr. Squash soap so far . It lathers good cleans ,no film , and luv the smell of it . I will most definitely buy again . It's my soap from now on for sure . Luv everything about it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 3, 2026
M
Verified Purchase
Matt C.
Louisville, US
★★★★★ 3
IMMEDIATE REACTION, PLUS FOLLOW UP AFTER A WEEK!
Style: For Him
**Package arrived LITERALLY 5 minutes ago, here is my immediate initial reaction, and then I'll actually post this after USING the soap and getting a better feel for the product.** Keeping in mind that smell is subjective, here are my knee jerk thoughts on the bars of soap: - Firstly, I can smell the soap through the bag (and box). Whatever scent this is, it's POTENT. - Opening the box, the bars of soap look a LITTLE small. Not egregiously so, but a little bit smaller than your average bar of soap; BUT I check them against a new bar of Dove soap that I have, and they are identical. The eyes are playing tricks on you with these. - Here is the breakdown of the 6 scents - Activated Charcoal. This is what I was HOPING would smell like the "Pine Tar" that other companies (like Dr. Squatch, which I've never used, btw) have, but it is the "soap-est" smelling soap, with a hint of tar. It smells a little bit like a can of new paint. - Tango Mango. IMHO, the best smelling of the 6, with strong citrus smells. Very lemon-y, but pleasant. - Eucamint. Ahhh, here's what was permiating out of the box. This smell is STRONG, with an AGGRESSIVE mint smell. Like, Ben Gay mint. And as strong to boot. It doesn't smell BAD, but it's hands down the strongest scent. - Oatmeal Shea. Meh. Kinda smells like an old coat that would be hanging in your grandfathers closet. It's not a BAD smell, but it has this weird odor to it, like when you leave a can of peanuts in your cupboard for a long time, and then go back and smell it. - Patchouli Lime. This one kind of smells like a mixture of Activated Charcoal, Eucamint and Oatmeal Shea. It smells like a room that you just painted a day or two ago, and it definitely has the Ben Gay after aroma lingering. - Apline Spice. This smells like a box. Like find an empty cardboard box, open it, and take a whiff. Boom, Alpine Spice. My least favorite. I will say, none of them STINK; as in there isn't a smell that I'm like, "ewww, I don't want to smell like AT ALL!" Which sounds weird, because I described some of them as "paint," "an old coat," and "a cardboard box," but I feel that those are just very passive smells, not aggressively bad ones. If there is a problem soap, I would assume it's going to be Eucamint, because it might just be too overpowering, although I've found that the more you smell them, they seem to mellow out. I imagine that after a shower with these, the smell will dissipate enough that it will be more mild. Still, with the exception of Tango Mango; a very good smelling soap mind you, I'd say they are all very "manly" scents, and I'm excited to try them out. Ok, so I'm a little over a week in, and here's my final take. (I made it through Activated Charcoal and Tango Mango): First, the scents ABSOLUTELY mellow out when used to actually shower with them. My wife, who admittedly isn't really up on me like that, hasn't even mentioned me smelling differently than the last 11 years. So, if she's even noticed, it's not on a level to make a fuss about. This is important because fresh from the box, these things have some powerful scents, but they are definitely tamed by washing with them. The bars last ABOUT 7 showers. Obviously, your mileage will vary based on how long you're in the shower, how much you scrub, how you store them, etc, but I was able to get 7 GOOD showers out of these. I have them in these natural sisal (whatever that is) exfoliating bags that help lather and store the soap, and really did some good scrubbing in my showers. The bars lather decently, but I'm not sure how much the bag helps with that. If you are a once a day showerer, a bar a week is a very fair approximation of what you'll get. I definitely felt.....SOMETHING I didn't before with my shower gel showers. I don't know if that's the moisturizing, or the exfoliation, but my skin felt a little different after showering. A decent buy. I'm not thrilled, but I'm not upset either. I don't think it changed my life, or even the way I shower, but I'm not mad at the experiment. I may try the Dr. Squatch soaps to see how all these stack up.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 1, 2020
J
Verified Purchase
Jessica
Boise, US
★★★★★ 5
Convinced to make the switch
Style: Citrus
Love this soap. I was using Jukebox, but I'm making the switch. Crate 61 feels better on my skin, the bars last a little longer and the 6 pack is $15 cheaper than I was paying for 6 bars with the Jukebox subscription. I get extremely dirty at my job so I tend to go through soap faster than the average women. Jukebox bars would last me about 4 days. These will last 6 or 7 days. Jukebox bars were a definite upgrade from body wash, but it would irritate the sensitive areas. I don't have that issue with this soap. Jukebox bars smell nice in the shower, but I feel like the scent didn't last beyond that. Crate 61 leaves a pleasantly subtle smell on my skin after showering. The only benefit with Jukebox is that you can choose the individual soaps in your 6 pack, rather than selecting one of the collections.
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Reviewed in the United States on May 28, 2026
A
Verified Purchase
Anna DeHamer
Louisville, US
★★★★★ 5
Good smells, better clean
Scent: Assorted, Scent: Assorted
This Rinse & Robust 4-pack men’s soap is a great option for anyone looking for a refreshing and rugged scent in their daily routine. The bars come in four distinct manly fragrances—Santal, Leather, Charcoal & Clove Oil, and Cedar Citrus—which provide a long-lasting clean feeling. Made with natural ingredients like oat, green tea extract, and coconut oil, these soaps offer both exfoliation and moisture without harsh chemicals like sulfates or parabens. The 4-in-1 design makes them versatile for body, hands, face, and even shaving, making skincare simple and convenient. Packaged in a sleek gift box, this set makes an excellent gift for any man who appreciates high-quality grooming products.
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Reviewed in the United States on January 29, 2025
J
Verified Purchase
Jessica Arechiga
Dallas, US
★★★★★ 5
Smells amazing!
Scent: Assorted
All of my boys loved these, highly recommend if you looking for natural soaps that smell amazing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 28, 2026

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