SKU: 25319573461

Inspired - deutsche Ausgabe

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Description

Inspired - deutsche AusgabeVollstndig berarbeitete Neuauflage! Wie definieren, designen und entwickeln die heute erfolgreichsten Technologie Firmen Amazon, Google, FacDigital, Netflix, Tesla Produkte, die buchstblich von Milliarden Kunden weltweit geliebt werden? berraschenderweise geschieht das dort vielleicht komplett anders als bei der groen Mehrheit der Technologie Unternehmen. In "Inspiriert" liefert der Vordenker im Bereich Technologie Produktmanagement, Marty Cagan,

Vollständig überarbeitete Neuauflage! Wie definieren, designen und entwickeln die heute erfolgreichsten Technologie-Firmen - Amazon, Google, FacDigital, Netflix, Tesla - Produkte, die buchstäblich von Milliarden Kunden weltweit geliebt werden? Überraschenderweise geschieht das dort vielleicht komplett anders als bei der großen Mehrheit der Technologie-Unternehmen. In "Inspiriert" liefert der Vordenker im Bereich Technologie-Produktmanagement, Marty Cagan, einen Meisterkurs darüber, wie zum einen eine erfolgreiche und effektive Produkt-Organisation strukturiert und mit dem richtigen Personal versehen werden kann; und wie zum anderen technologische Produkte entdeckt und an Kunden geliefert werden können, die diese lieben. Themen, die in den einzelnen Abschnitten behandelt werden, sind: - Zusammenstellung der richtigen Leute und Fähigkeiten, - Schaffen eines effektiven und dennoch "leichtgewichtigen" Prozesses, - Skalierung der Produktorganisation und -gestaltung, - Entwicklung einer starken Produktkultur. Egal, ob die Leser in einem Start-up arbeiten und ein neues Produkt zur Marktreife entwickeln wollen, oder in einem wachsenden Unternehmen, dessen Organisation angepasst werden soll, oder aber ob sie in einer alteingesessenen Firma tätig sind, die versucht, ihre Fähigkeit wiederzugewinnen, dem Kunden ständig neuen Nutzen zu bieten - "Inspiriert" wird sie und ihre Organisation auf das nächste Level der Kundenbeziehung, Innovation und des Business-Erfolgs bringen. Das Buch ist gefüllt mit zahlreichen persönlichen Geschichten des Autors und Profilen der aktuell erfolgreichsten Produktmanager und Technologie-Unternehmen, wie z. B. Adobe, Apple, BBC, Google, Microsoft und Netflix.

EAN: 9783527511051
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 2. vollständig überarbeitete Auflage, 22002
Erscheinungsjahr: 09.03.2022
Produktform: Leinen, Gebunden
Autoren: Cagan, Marty
Übersetzung: Wegberg, Jordan T. A.
Auflage/Ausgabe: 2. vollständig überarbeitete Auflage
Seitenzahl/Blattzahl: 280
Keyword: Amazon; Business; Dienstleistung; Google; Innovation; Käufer; Kundenbeziehungen; Marketing / Management; Produkt; Produktentwicklung; Produktmanagement; Strategisches Management; Tech-Firmen; Technik; Technologie; Unternehmenstechnologie; Wirtschaft u. Management
Fachschema: Business / Management~Management~Absatz / Marketing~Marketing~Vermarktung~Wirtschaft / Wirtschaftsmathematik~Wirtschaftsmathematik~Wirtschaftsrechnen
Fachkategorie: Vertrieb und Marketing, Wirtschaftsmathematik und -informatik, IT-Management
Thema: Optimieren, Verstehen
Text Sprache: ger
Verlag: Wiley-VCH GmbH, Wiley-VCH
Länge: 252 mm
Breite: 176 mm
Höhe: 27 mm
Gewicht: 660 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: GROSSBRITANNIEN (GB)
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SKU: 25319573461

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4.2 ★★★★★
Based on 17 reviews
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Product Reviews
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Verified Purchase
Sir Maco
Port Orchard, US
★★★★★ 5
Soundcore V20i: Seamless Bluetooth Switching, Long Battery Life, No Drama
Color: Black
Alright… listen up, Amazonians. I don’t write reviews. I avoid them like I avoid assembling IKEA furniture without instructions. But these Soundcore V20i headphones dragged me in here against my will. I’ve spent enough money on headphones over the years to qualify for a small auto loan—Apple, Samsung, Bose… if it had a fancy box and a price tag that made me uncomfortable, I bought it. And yet somehow THESE are the ones that made me stop mid-day and go, “Wait… why do these work better than everything else I own?” Now let’s manage expectations before anyone accuses me of losing my mind: do they sound like you’re sitting front row at a live concert? No. Do the ear hooks feel like they could use a little more cushion? Yes. Do they have noise cancellation? Absolutely not—you will still hear your dog barking, your coworkers talking, and every bad decision echoing in your head. Are they waterproof? Also no. If you drop these in a pool, that’s on you, not Anker. BUT… these things have one superpower, and it’s the one feature that apparently every $200+ pair of headphones forgot to get right: they switch between my phone and computer like they’ve achieved enlightenment. I’m on my computer all day—calls, music, more calls, more music, repeat until I question my life choices. Before these headphones, switching devices felt like negotiating a hostage situation. “Why won’t you connect?” “Why are you connected to the wrong device?” “WHY ARE YOU CONNECTED TO THE NEIGHBOR’S TV??” With these? Call comes in—boom, switches instantly. Call ends—boom, right back to music. No button mashing, no Bluetooth menu gymnastics, no yelling into the void. It just works. The only thing I’ve used that even comes close is AirPods, but try using those outside the Apple ecosystem and suddenly you’re troubleshooting like it’s 2007 and you just installed a printer. These? They don’t care what you’re using. Windows? Cool. Samsung phone? Great. Chaos in your life? Handled. They’re comfortable, they don’t feel like they’re trying to burrow into your skull, and they actually stay on your ears when you move around like a normal human being instead of a statue. Oh—and the battery life? Ridiculous. I keep waiting for them to die and they just… don’t. At this point I’m convinced they’re powered by spite or dark magic. Are they perfect? No. Do they do the ONE thing I actually need better than anything else I’ve tried? Shockingly, yes. For this price, it’s honestly ridiculous. Anker really woke up and said, “What if we just made something that works… and didn’t charge a kidney for it?” Bold. Respect!
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Reviewed in the United States on May 2, 2026
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Verified Purchase
Sordesco
Lake Worth, US
★★★★★ 5
Surprisingly Good
Color: Black
I got these over a year ago for less than $25 and I’m surprised with how good they are. I needed something in a pinch just for calls and expected a product that would sound horrible when listening to music, but these inexpensive earphones sound pretty decent. They have an app that allows you to use different equalizer settings giving you rich sound and bass either using their presets or you can set custom EQ. I like that these are over the ear so you can enjoy your music and still be aware of your surroundings. They are light and comfortable, so much so that I almost forget I’m wearing them at times. The hook over ear design is secure enough that I don’t feel I have to adjust them often like earbuds that constantly feel like they’re going to fall out of my ears. You can also use the app to customize the touch features on each earpiece individually and there are lights on the earphones that you can turn on and off and set to different colours. The batteries last a long time, up to 8 hours on a full charge (when not using the lights feature) and they charge really quickly when you put them back in the case. The only thing I don’t like about them is you can’t tap them to answer calls, which is why I bought them. At least I haven’t been able to figure out how to get that to work. But other than that, I’m pretty satisfied with my purchase.
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Reviewed in the United States on May 30, 2026
F
Verified Purchase
Finn Bierstedt
Phoenix, US
★★★★★ 5
Indestructible apparently
Color: Blue
So I’m really clumsy and forgetful. I got these as a reward for not screwing up a cheap set for a month. Today I dropped the case next to my car but I was in a rush so I didn’t make sure I had both. When I got home, sure enough, one of them was sitting in the garage and I had definitely run over it. Let me just say, I am EXTREMELY impressed with the durability because I ran square over it and it works just fine. I gave them five stars for that but just know the case is not very secure. I’ll be putting a silicone tie over the case from now on. Sound quality and battery life are great and they look really nice. I also barely feel them on my ears and they don’t make me sore. Excellent product.
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Reviewed in the United States on May 13, 2026
P
Verified Purchase
Pink Flamingo
Battle Creek, US
★★★★★ 5
Great Price, Fit, Quality
Color: Black
Love these Open-Ear headphones. My previous earbuds were hurting my eardrums due to fitting inside my ear canals. These are more comfortable sitting outside of my eardrums. Great sound and fit for an affordable price. I use mine for exercising, walking, biking and they stay in place. Very pleased.
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Reviewed in the United States on May 24, 2026
Q
Verified Purchase
Quinton
Los Angeles, US
★★★★★ 5
Good starter
Style: KIT
The chemicals are 5 stars, because the Chemical Guys make great and effective products. And they always smell good, but the taste doesn’t match the smell. I wish it came with other chemicals in the kit. But honestly go buy them one by one and get what you need.
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Reviewed in the United States on May 8, 2026

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