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Description
WerbungEinfhrung in die Markt und Markenkommunikation EAN: 9783825254926 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 10. erweiterte Aufl., 21010 Erscheinungsjahr: 10. 05. 2021 Produktform: Kartoniert Titel der Reihe: Unternehmensfhrung## Autoren: Schweiger, Gnter & Schrattenecker, Gertraud Edition: ENL Auflage Ausgabe: 10. erweiterte Aufl Seitenzahl Blattzahl: 484
Einführung in die Markt- und Markenkommunikation
| EAN: | 9783825254926 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 10. erweiterte Aufl., 21010 |
| Erscheinungsjahr: | 10.05.2021 |
| Produktform: | Kartoniert |
| Titel der Reihe: | Unternehmensführung## |
| Autoren: | Schweiger, Günter & Schrattenecker, Gertraud |
| Edition: | ENL |
| Auflage/Ausgabe: | 10. erweiterte Aufl |
| Seitenzahl/Blattzahl: | 484 |
| Keyword: | Außenwerbung; B2B-Marketing; B2C; B2C-Marketing; Betriebswirtschaftslehr; Branding; Content Marketing; Corporate Website; Direktwerbung; E- Mail-Newsletter; Empfehlungsmarketing; Eventmarketing; Internet; Kaufentscheidung; Klassische Werbung; Kommunikationspolitik; Lehrbuch; Marken; Markenführung; Markenpositionierung; Marketing; Marketingkommunikation; Marketingplanung; Marketingziele; Marktanalyse; Marktsegmentierung; Mediaplan; Messen und Ausstellungen; Online-Marketing; Online-Werbung; Public Relation; Public Relations; Segmentierung; Social Media; Sponsoring; Storytelling im Netz; Streuplanung; Suchmaschinen-Marketing; Suchmaschinenmarketing; Verkaufsförderung; Werbeanalyse |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung~Medienwirtschaft~Werbung |
| Fachkategorie: | Medien, Kommunikation, Unterhaltung und Informationsindustrie~Vertrieb und Marketing, Management: Vertrieb und Marketing |
| Bildungszweck: | für die Hochschule |
| Thema: | Verstehen, Optimieren |
| Text Sprache: | ger |
| Seitenanzahl: | XII, 484 |
| Verlag: | UTB GmbH |
| Co-Verlag: | Uvk Verlag |
| Länge: | 215 mm |
| Breite: | 149 mm |
| Höhe: | 31 mm |
| Gewicht: | 918 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.5 ★★★★★
Based on 15 reviews
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Product Reviews
★★★★★ 3
Perfect size, good privacy
Size: 4 Panel-88‘’Wide, Color: Black
This is a good divider. The dark, thick panels provide blockage from the light. Assembly was not very hard, but it wasn't simple. I ordered this product two times in the past couple of weeks. The first time I assembled it, I noticed that the picture assembly directions aren't completely accurate. The labeled parts don't match the labels on the instructions. The wrench included in my box is too big for any of the bolts or screws used for assembly. After getting the right tools and matching against the instructions, I finally got it assembled. The divider I ordered this week is missing two wheels and there is no number for calling the supplier; thus, I seem forced to return it, instead of easily getting the two wheels. Once assembled, I am pleased with the end product and I consider it a good value.
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Reviewed in the United States on February 6, 2024
★★★★★ 5
Good but missing canopy
Size: 4 Panel-88‘’Wide, Color: Black
But I still haven’t recieved my canopy
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 17, 2026
★★★★★ 5
Excellent privacy shade.
Color: Coal Black
This delivered on exactly what it promises. So happy with the quality for the value. The shades are a fabric, nylon like, that are attached with a pocket on one end and velcro that adheres around the bar on the other.
This was incredibly easy and straightforward to put together. Every piece was clearly labeled, coordinated with the instruction sheet, and fit perfectly. Honestly, I wasn’t planning to leave a review but I was so impressed by how clearly labeled and well explained the instructions were that I felt compelled to note it. Especially for anyone who doesn’t like putting things together, or is used to subpar instructions, this is leagues above the rest. It’s such a simple build anyway, but after buying so many things that barely fit as they should, this stands out.
It is lightweight and easy to move. Offers privacy when opened, then can be folded out of the way. It looks exactly as pictured. No complaints, it’s a solid item and worth the price.
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Reviewed in the United States on April 9, 2026
★★★★★ 5
Decent quality for the price
Color: Grey
Decent quality for the price. Other privacy screens were extremely out of my budget, but this looks and works just fine- I just needed something simple to place behind my couch to hide some clutter. It took me about a half hour to assemble, but it was easy enough.
It might be due to my carpeting, but I don't trust that the screen would be stable enough to stand freely without falling. Thankfully my
plan all along was to wedge the screen between the couch and a box of clutter anyway, so for me it works as l'd planned!
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Reviewed in the United States on April 10, 2026
★★★★★ 4
Overpriced but effective.
Color: Cream
I happened to get lucky and get a warehouse deal at an additional 30% discount. Even at $25, it feels a little overpriced. But it was easy to assemble and serves its purpose. If you line the Velcro up exactly, the panels sag, if you stretch past even, but where it still grips, they look pretty ok. It is very light and does fold very compact for easy storage.
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Reviewed in the United States on April 3, 2026
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