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Description
WerbungEinfhrung in die Markt und Markenkommunikation EAN: 9783825254926 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Auflage: 10. erweiterte Aufl., 21010 Erscheinungsjahr: 10. 05. 2021 Produktform: Kartoniert Titel der Reihe: Unternehmensfhrung## Autoren: Schweiger, Gnter & Schrattenecker, Gertraud Edition: ENL Auflage Ausgabe: 10. erweiterte Aufl Seitenzahl Blattzahl: 484
Einführung in die Markt- und Markenkommunikation
| EAN: | 9783825254926 |
| Farbverschnitt: | Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. |
| Auflage: | 10. erweiterte Aufl., 21010 |
| Erscheinungsjahr: | 10.05.2021 |
| Produktform: | Kartoniert |
| Titel der Reihe: | Unternehmensführung## |
| Autoren: | Schweiger, Günter & Schrattenecker, Gertraud |
| Edition: | ENL |
| Auflage/Ausgabe: | 10. erweiterte Aufl |
| Seitenzahl/Blattzahl: | 484 |
| Keyword: | Außenwerbung; B2B-Marketing; B2C; B2C-Marketing; Betriebswirtschaftslehr; Branding; Content Marketing; Corporate Website; Direktwerbung; E- Mail-Newsletter; Empfehlungsmarketing; Eventmarketing; Internet; Kaufentscheidung; Klassische Werbung; Kommunikationspolitik; Lehrbuch; Marken; Markenführung; Markenpositionierung; Marketing; Marketingkommunikation; Marketingplanung; Marketingziele; Marktanalyse; Marktsegmentierung; Mediaplan; Messen und Ausstellungen; Online-Marketing; Online-Werbung; Public Relation; Public Relations; Segmentierung; Social Media; Sponsoring; Storytelling im Netz; Streuplanung; Suchmaschinen-Marketing; Suchmaschinenmarketing; Verkaufsförderung; Werbeanalyse |
| Fachschema: | Absatz / Marketing~Marketing~Vermarktung~Medienwirtschaft~Werbung |
| Fachkategorie: | Medien, Kommunikation, Unterhaltung und Informationsindustrie~Vertrieb und Marketing, Management: Vertrieb und Marketing |
| Bildungszweck: | für die Hochschule |
| Thema: | Verstehen, Optimieren |
| Text Sprache: | ger |
| Seitenanzahl: | XII, 484 |
| Verlag: | UTB GmbH |
| Co-Verlag: | Uvk Verlag |
| Länge: | 215 mm |
| Breite: | 149 mm |
| Höhe: | 31 mm |
| Gewicht: | 918 gr |
| Genre: | Sozialwissenschaften/Recht/Wirtschaft |
| Herkunftsland: | DEUTSCHLAND (DE) |
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4.7 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 5
Good Quality Jacket
Size: Medium, Color: Khaki
Nice jacket and fits my body nicely. It kept me warm during the winter months. I got complements about the look at work.
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Reviewed in the United States on April 26, 2026
★★★★★ 5
Really nice looking and Fits to Size
Size: Large, Color: Dark Gray
My husband loves this, it’s a super nice looking coat. It did come pretty wrinkled out of the bag, you need a good steamer.
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Reviewed in the United States on June 5, 2026
★★★★★ 4
Solid Purchase
Size: X-Small, Color: Red
This coat delivers strong quality and clean style. The fabric feels sturdy and warm, and it holds its shape well in cold weather. The color stays bright, and the stitching looks secure. The fit is true to size, and the coat layers easily over sweaters without feeling bulky.
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Reviewed in the United States on December 8, 2025
★★★★★ 5
Coat lover
Size: Large, Color: Black
This coat is warm, stylish, and very well made. The stitching is clean and the fabric feels durable. It’s perfect for layering and works great with jeans or leggings. I love that it keeps me warm without feeling bulky. Great value for the price.
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Reviewed in the United States on February 23, 2026
★★★★★ 5
Good quality
Size: Medium, Color: Navy
I gave this as a Christmas present and he loved it. I was worried when I ordered it that the quality might not be that good, but I worried for nothing.
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Reviewed in the United States on May 18, 2026